About

Caitlin is a seasoned veteran in branding and advertising, driven by an insatiable curiosity for people, culture, and the transformative power of ideas.

Throughout her career she has worked at some of the world’s best advertising agencies (McCann New York, McCann Paris, and Grey) alongside some of the industry’s most awarded creative directors and visionary account leaders.

Caitlin has established expertise in social media strategy; turning everyday analytics into insights that fueled award-winning campaigns, crafting channel strategies, and guiding clients through real-time decision making throughout 2020.

Today, Caitlin’s experience reaches beyond day-to-day execution. She’s created global brand frameworks and has been a trusted advisor to C-suite clients, guiding them through the critical decisions that define their brand and positioning. Her insights on connecting with consumers and the creative process have been shared with the industry on AdWeek.

Beyond her agency work, Caitlin is channeling her branding expertise and passion for women’s sports into growing a sector that’s close to her heart. If you’re a women’s sports brand looking to define your place in culture, Caitlin’s the force of nature you want on your side. She’s not just passionate—she’s relentless in her pursuit of growing the world of women’s sports through creativity.

Explore how we can work together and unleash the full potential of your brand.