Hi. I’m Caitlin.
I'm a creative collaborator, a brand builder, and most importantly, someone who is really interested in people. I know the power of a brand that understands the culture in which they operate, whether it's within an online community or at a global event, and I live for finding the sweet spot - where a brand can authentically be. If you’re interested, you can find some thoughts on connecting with consumers and the creative process that I shared with AdWeek here.
Currently, I’m a Brand Strategy Director at Deloitte Digital where I help organizations and leagues build their brands for growth, working with organizations such as the NHLPA, the NWSL, the WNBA, and the IOC.
Previously I’ve worked in brand and social strategy at McCann New York, McCann Paris, and Grey New York. I’ve built campaign plans, war room activations, and global frameworks for clients such as AARP, New York Lottery, Nestlé, and Lockheed Martin. This work has resulted in award-winning campaigns recognized by Cannes Lions, the Jay Chiat Awards, and the Effies Regional and Global Awards.
